Senior Housing Entrepreneur · Author · Placement Agent
Nobody should have to guess.
I’m Max Keller. Everything I do is focused on senior housing: helping families find the right place for someone they love, teaching people how to do this work the right way, and writing the book I wish my family had when my grandmother needed help.
Call Max: 817-518-6560
Why I’m here
My grandmother, Momo, took care of me for the first fifteen years of my life. When she needed help, my family guessed our way through it. Years later, nearly every house I bought had a senior involved, and those families were facing the same hard decision we faced.
Today I help families here in the Fort Worth area, I teach placement to people across the country, and I am opening my own residential assisted living home.
Max
My work
How I’m working to make senior housing better.
01
Savior Senior Placement
My local placement agency. We help families in North Richland Hills, Fort Worth, and Northeast Tarrant County find assisted living, memory care, and small residential care homes that fit.
Visit Savior Senior Placement →02
The Book and Workbook
Home to Home: The Step by Step Senior Housing Guide helps families understand their options, ask better questions, and make decisions before a crisis makes them. The workbook turns it into checklists you can actually use.
Get the Free Book →
03
Senior Housing Entrepreneurs
I teach placement through RAL Placement Pro, and I help senior housing professionals build their personal brand and write their own book through Savior Publishing House.
See the Book Program →
04
My First Residential Assisted Living Home
I am in the process of opening my own residential assisted living home here in the area. It is early, and I would rather tell you honestly where it stands than oversell it. This page will grow as it does.
What I believe
What I believe about senior housing
Honest.
There are some really good senior homes out there, and some that are not as good. Families deserve to hear which is which.
Options.
Families need more than one choice, and they need someone who knows the area.
Small homes.
Some of the best care happens in small homes most families never hear about.
Up front.
People should get paid for their work. Say how, and say it plainly.
Ready.
A plan is easier to make before you need one.
The free book
Free book. What’s the catch?
There are only two things I ask.
Actually read it.
I wrote it to help families make better decisions, not to sit on a shelf.
Tell me what you think.
About 15 minutes of honest feedback: what helped, what did not, what was confusing, and what I should add.
Your feedback is worth more to me than anything I could charge for this book.
Get the Free Digital EditionResources
Resources for families
This site does not need to have every answer. It should help you get closer to the right one, even when that means pointing you somewhere else.
Guides
Plain answers on care levels, costs, and working with a placement agent.
Questions to Ask on a Tour
The list I use on every tour.
Recommended Reading
Books by other authors that are worth your time.
Helpful Organizations
Trusted places to go when the answer lives somewhere else.
My story
Teacher, then real estate, then senior housing
I was a coach and math teacher for seven years. Then I bought and fixed about 120 houses in Dallas Fort Worth from 2015 to 2019, and nearly every one had a senior involved. That is how I found my way into senior housing, and I still think of all of it as teaching.
Read My Full Story →Let’s talk
Navigating senior care? Let’s talk.
If someone you love needs more help and you are not sure where to start, I am happy to point you in a useful direction. No pitch, no pressure.
Or call me: 817-518-6560
Everything I do is focused on senior housing: helping families, teaching the people who serve them, and building homes worth living in.